10 Things to Know Before You Hire a Google Ads Agency
10 Things to Know Before You Hire a Google Ads Agency
Blog Article
Running a successful Google Ads campaign is more than just setting up ads and bidding on keywords. To truly maximize ROI, many businesses turn to professional help. But before choosing a google ads agency in Hyderabad, there are several important factors to consider. Whether you're a startup or a growing brand, here are 10 crucial things you should know before making your decision.
1. Understand Your Goals
Before hiring any agency, be clear about what you want to achieve. Is it more leads, sales, brand awareness, or app installs? Agencies can help tailor campaigns effectively, but only when they understand your specific goals.
2. Check Their Google Certifications
Always ensure the agency is a certified Google Partner. This indicates they’re up-to-date with the latest advertising tools, have passed Google exams, and consistently deliver quality results for clients.
3. Look at Their Past Work
Ask for case studies or examples of previous campaigns. A good agency will have real data and results to show, like improved click-through rates, cost-per-conversion stats, and ROI percentages.
4. Know Who Will Manage Your Account
Sometimes, the person who sells you the service isn’t the one who handles your campaigns. Clarify who will be managing your account, their experience, and how often they’ll communicate with you.
5. Ask About Campaign Structure
Find out how they structure campaigns. Are they using single keyword ad groups (SKAGs), responsive ads, and optimized extensions? A strong structure can make or break ad performance.
6. Transparency Is Key
You should always have full access to your Google Ads account. Avoid agencies that work behind closed doors or won’t share full performance data. Transparency helps build trust and gives you control.
7. Reporting Frequency and Metrics
Ask how often you’ll receive reports and what metrics they’ll include. Monthly performance reports should include impressions, clicks, conversions, cost per click (CPC), and overall spend.
8. Know Their Bidding and Budget Strategy
Does the agency recommend automated bidding or manual bidding? How do they plan to manage your ad spend? A good agency will optimize your budget for the best return—not just spend it all.
9. Understand Their Fee Structure
Agencies charge differently—some take a percentage of ad spend, others charge flat monthly fees. Make sure you know what’s included: campaign setup, landing page optimization, keyword research, A/B testing, etc.
10. Evaluate Their Communication Style
Finally, pay attention to how the agency communicates. Are they responsive, proactive, and easy to talk to? Since Google Ads requires ongoing adjustments, regular and clear communication is critical.
Choosing the right google ads agency in Hyderabad can dramatically impact your business’s growth and online visibility. That’s why due diligence is essential before making a commitment.
At Digital Shout, we believe in transparency, strategy, and measurable results. Our team works closely with businesses to craft tailored campaigns that align with goals while maximizing every rupee of ad spend.
If you're looking for a partner who blends local market insight with proven Google Ads expertise, Digital Shout is here to deliver performance-driven solutions that truly scale.
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